Rarely does fashion photography cross cultural boundaries in a way that is both moving and beautiful, but this Alek Wek Summer 2011 iD Magazine spread achieves both of these things to an unmatched degree. Shot by Matthew Stone, who is an artist and a shaman and whose work focuses entirely on optimism as cultural rebellion, the shoot is aesthetically and socially enlightening. Stone is quoted in saying that "Optimism is the vital force that entangles itself with and then shapes the future." This powerful message is conveyed in all of his art, as he gears his philosophies and work toward changing the core of 21st century thought.
According to biographer Karley Sciortino, "Stone’s whole being is geared toward a life lived as art. His personalized definition of Optimism as a method for avant-garde thought and art practice, inverts the nihilistic cultural dialogues of the late twentieth century to create a necessary space for vibrant new ways of being." This Alek Wek shoot is just one of many that use striking imagery to move for social change, and I can't wait to see what else Stone has in store for the world.
Implications - Consumers look to art for many reasons. Among them, aesthetically appealing imagery, the portrayal of raw and familiar emotions, and finally the depiction of deeper meaning that may or may not be socially conscious.
Colorful Cultural Rebellion Shoots
The Alek Wek Summer 2011 iD Magazine Spread Defies Boundaries
Trend Themes
1. Boundary-defying Fashion Photography - Fashion photography that crosses cultural boundaries and celebrates diversity can inspire and empower viewers to embrace new perspectives and challenge traditional norms.
2. Optimism as Cultural Rebellion - Artistic expressions and philosophical concepts like optimism can be powerful tools for challenging and reshaping societal norms and shaping the future.
3. Art as a Method for Avant-garde Thought - Artists who see their lives as works of art can challenge traditional forms of expression and create space for new, vibrant ways of thinking.
Industry Implications
1. Fashion Photography - Fashion photographers can incorporate diversity and cultural boundaries into their work to create visually stunning and thought-provoking images.
2. Art and Philosophy - Artists and philosophers can utilize their creative expression to challenge societal norms and encourage new perspectives.
3. Social Change and Activism - Artistic expressions can be powerful tools for promoting social change and activism, sparking conversation and inspiring action.