Mataki, a Greek-inspired beverage brand, has introduced a line of adaptogen-infused and alcohol-free cocktails. The range aims to enrich choice in the ready-to-drink market category.
Mataki's new alcohol-free cocktail offerings include the Ouzito, which blends the classic mojito with Greek Ouzo, and a non-carbonated Spicy Margarita infused with adaptogens. These drinks are designed to offer a refreshing alternative to traditional cocktails and are crafted to support wellness with ingredients known for their stress relief and mental clarity benefits.
Mataki's beverages are non-GMO, gluten-free, vegan, low in calories, and free of artificial sweeteners. The beverages feature adaptogens like KSM-66 Ashwagandha, Cordyceps, Holy Basil, Lemon Balm, Lion’s Mane, and L-Theanine to provide a health boost along with a pleasurable drinking experience.
Adaptogen-Infused Alcohol-Free Cocktails
Mataki Introduces a New Delicious Line of RTD Cocktails
Trend Themes
1. Adaptogenic Beverages - Beverages infused with adaptogens like Ashwagandha and Lion's Mane are becoming popular for their stress-relief and mental clarity benefits.
2. Alcohol-free Cocktails - The rise of alcohol-free cocktails offers a delicious and health-conscious alternative to traditional alcoholic drinks.
3. RTD Wellness Drinks - Ready-to-drink wellness beverages are gaining traction for their convenience, health benefits, and diverse flavor profiles.
Industry Implications
1. Beverage Industry - Innovations in the beverage industry are seeing an influx of health-focused, alcohol-free options enriched with functional ingredients.
2. Health and Wellness - The health and wellness sector is expanding with products like adaptogen-infused drinks that cater to consumer desires for stress relief and mental clarity.
3. Functional Foods - Functional foods and beverages are emerging as a key segment, providing consumers with nutritional benefits beyond basic sustenance.