These Canoglage beer can wraps are certainly an upgrade from a brown paper bag.
They are a clever way to conceal liquor without dumping the contents into an alternative container. The labels look like popular non-alcoholic beverages, such as Pepsi and Mountain Dew.
Canoflage beer can wraps come in a package of four, and are priced at under $10.
Implications - A clever twist in a certain design is definitely something that appeals to customers. Even though certain novelty items may not be necessarily useful, their designs can transform them from being something useless to something coveted by consumers. A product like the one featured gives a precursor to the numerous products which may be designed and created solely for the purpose of novelty and the appeal that they will have.
Liquor Skins
Canoflage Labels Make Beer Cans Look Like Soda Cans for Public Drinking
Trend Themes
1. Disguised Alcohol Packaging - The trend of disguising alcohol in non-alcoholic packaging can create opportunities for new product design and marketing strategies.
2. Novelty Products - The popularity of this novel product shows the potential for creating new and unique items solely for their design appeal.
3. Experience-based Drinking - Products like Canoflage beer can wraps can enhance experiences associated with public drinking, paving the way for more experiential products in the future.
Industry Implications
1. Packaging Industry - The use of disguised packaging for alcohol presents an opportunity for new packaging designs and strategies.
2. Alcoholic Beverage Industry - Disguised packaging can help attract new consumers who may not normally drink, presenting an opportunity for market expansion and increased sales.
3. Novelty Product Industry - The success of Canoflage beer can wraps highlights an opportunity for manufacturers in this industry to design and market unique and appealing products.