Albertsons Companies, an American food and pharmacy retailer, has announced that it will be relaunching 'Soleil Sparkling Water,' with all-new branding and packaging.
The new rebrand will feature colorful artwork that intends to evoke the crisp and refreshing nature of the beverage, as well as an updated slogan that reads " "That’s a Soleil Vibe." What's more, the company has stated that it will be leveraging new social media marketing tactics, including the use of TikTok and Instagram, to reach younger, Gen-Z audiences.
"This refresh includes colorful packaging reminiscent of the crisp, fruity taste to delightful effervescent sounds that crack when you open the can. We invite our shoppers to live on the sunny side of life and embrace the Soleil Vibes this summer," said Chad Coester, Senior Vice President of Own Brands.
Revamped Sparkling Water Packaging
Albertsons Relaunches Soleil Sparkling Water with New Branding
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