Feathery light is the general theme in this Alberta Ferretti Spring/Summer 2010 ad campaign. Whether it be the sheer light pieces, the subtle hues or the uplifted models, these ads are nothing short of dynamic.
Shot by Steven Miesel, the contrast between the black background versus the soft, girly tones truly emphasizes each individual piece's weightlessness. This Alberta Ferretti collection is definitely suitable for those sweet summer vacations, and guarantees you'll pack light.
Implications - Light materials are not only effective in the fashion world, as products with lightweight materials are extremely popular with consumers. Companies who introduce on-the-go products will continue to find that consumers frequently favor these products.
Packing Light for Summer
Alberta Ferretti's S/S 2010 Collection is Up in the Air
Trend Themes
1. Feather-light Materials - Lightweight materials are popular with consumers, and companies should look into introducing travel-friendly products.
2. Subtle Hues - Subtle and girly tones are in, and companies should focus on incorporating these hues in their products.
3. Dynamic Contrast - Using contrast in product photography can emphasize weightlessness and create a more impactful visual.
Industry Implications
1. Fashion - Using feather-light materials and subtle hues in fashion can attract consumers looking for summery and lightweight options.
2. Travel - Companies that introduce travel-friendly products with feather-light materials will continue to find success in this popular market segment.
3. Consumer Goods - Incorporating feather-light materials in consumer goods can attract consumers who value portability and convenience.