Everything black, leather, anti-fit and sequined is, to say the least, nothing new, but the Aje Autumn/Winter 2010 lookbook spices it up with an ultra-trendy fuse of drop-crotch and sequins to create the ultimate two-for-one combo. Fresh-faced model Bambi Northwood-Blyth pretty much has the same expression in every shot, but you know what? It works with ease.
A non-fashion note of this lookbook, is its uber-close-up shots that emphasize the detail and quality of the pieces.
Sequined Drop-Crotch Pants
The Aje Autumn/Winter 2010 Lookbook is a Fresh Take On an Old Craze
Trend Themes
1. Drop-crotch Pants - Disruptive innovation opportunity: Explore new materials and designs for drop-crotch pants to capture a unique market segment.
2. Sequined Fashion - Disruptive innovation opportunity: Integrate sequins creatively in various fashion items beyond traditional evening wear to appeal to a wider consumer base.
3. Ultra-close-up Photography - Disruptive innovation opportunity: Develop innovative ways to capture and showcase product details through ultra-close-up photography to enhance customer experience and engagement.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Combine unconventional design elements and fabrics to create bold and unique fashion apparel for fashion-forward consumers.
2. Accessories - Disruptive innovation opportunity: Experiment with sequins in accessories like shoes, bags, and jewelry to add a touch of glamour and uniqueness.
3. Photography - Disruptive innovation opportunity: Develop new techniques and tools for capturing detailed product shots in a visually compelling manner.