New York is often considered one of the most stressful cities to live in, which is exactly why Aire Ancient Baths spa is offering an ultra-luxurious way for residents to relax. Instead of a facial or a basic massage, this Tribeca spa is giving customers a chance to bathe in a tub of fine red wine.
The 'Red Wine Ritual' is an indulgent service offered by the Aire Ancient Baths spa. The experience consists of a 30 minute bath in a private thermal tub filled to the brim with the juice of tempranillo grapes from a Spanish winery. After the bath, customers are treated to a 90-minute four-handed massage, which includes a special exfoliant made of Verdejo Grape Seeds. Finally, customers finish with an antioxidant treatment called the Grape Seed Detox-Relax body wrap. The entire ritual is designed to eliminate impurities and leave the skin feeling nourished and hydrated.
For those attending Trend Hunter’s New York innovation conference who have always dreamed of diving into their favorite vino, this may be the perfect opportunity to do so.
Wine-Soaked Spa Experiences
New York's Aire Ancient Baths Spa Offers a Luxurious Red Wine Bath
Trend Themes
1. Wine-soaked Spa Experiences - Capitalizing on the trend of unique and indulgent spa experiences, businesses can offer wine-soaked baths to provide a luxurious and relaxing experience for customers.
2. Red Wine Rituals - The red wine ritual trend presents an opportunity for spas and wellness centers to enhance their offerings by incorporating the antioxidant and luxurious properties of red wine into their services.
3. Grape-based Skincare Treatments - The popularity of grape-based skincare treatments, as demonstrated by the Grape Seed Detox-Relax body wrap, inspires the skincare industry to develop innovative products and services utilizing the benefits of grapes.
Industry Implications
1. Spa and Wellness - The spa and wellness industry can embrace the wine-soaked spa experiences trend to attract customers seeking unique and luxurious ways to relax and rejuvenate.
2. Hospitality - Hotels and resorts can incorporate the red wine ritual trend into their spa services, offering guests a distinct and memorable experience during their stay.
3. Skincare and Cosmetics - The skincare and cosmetics industry can capitalize on the grape-based skincare treatments trend by creating innovative products infused with the beneficial properties of grapes, appealing to health-conscious consumers.