This year's Airbnb Super Bowl ad makes a political statement in light of what is currently going on in regards to people's civil rights in the United States.
Although making a statement about embracing people for their differences in their racial and ethnic backgrounds and their sexual orientations should not be a political one, the current climate in the United States is one in which making such statements could anger certain people. The Airbnb Super Bowl ad understands this but rejects the unnecessary controversy surrounded by such statements in order to emphasize the importance of embracing diversity, and the many positive impacts it has had on the United States. The commercial is accompanied by the hashtag '#weaccept,' which people in Twitter can use to proclaim their own preferences for diversity and acceptance.
In a time where many American's civil rights appear to be at jeopardy, it is essential for brands and those with influence to make a stance on the right side of history.
Diversity-Embracing Homestay Commercials
The Airbnb Super Bowl Ad Makes a Political Statement
Trend Themes
1. Diversity-embracing Ads - Creating ads that embrace diversity and promote acceptance of differences in race, ethnicity and sexual orientation.
2. We-accept Movement - Encouraging people to use the #weaccept hashtag on social media platforms to take a stance on promoting diversity and acceptance.
3. Political Branding - Brands taking a political stance towards diversity and civil rights issues in order to create a positive public perception.
Industry Implications
1. Advertising - Advertising and marketing agencies creating campaigns that promote diversity and acceptance for their clients.
2. Hospitality - Hotels and vacation rental companies embracing diversity by offering accommodation options that cater to different cultural needs and preferences.
3. Tech - Social media platforms promoting the #weaccept movement and encouraging user-generated content that supports diversity and acceptance.