Holiday home rental company Airbnb has dedicated its time to focusing on more eye-catching activations. As a part of the company's newest campaign, miniature home-themed sets were built and brought to life by Buck Animation.
The ‘Get an Airbnb' campaign was planned and developed by the team at Airbnb’s in-house agency, and launched last week in the US and Canada. Consumers across Australia, the UK, France, Germany, Spain, Italy, Mexico, Brazil, Korea, Belgium, Netherlands, and Switzerland will be able to view the commercial starting in early September.
"With hundreds of thousands of unique listings around the world, Airbnb has accommodations for every type of traveler and for every occasion. Whether a first trip without the kids or an annual friend reunion, this new campaign highlights the diverse range of occasions where travelers turn to Airbnb for stays with more space and more amenities, at a better value – no matter where you are in the world," said Airbnb's in-house team in a press release.
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Trend Themes
1. Eye-catching Activations - Airbnb focuses on more eye-catching activations in its vacation rental campaigns, using miniature home-themed sets brought to life by a renowned animation company.
2. Diverse Range of Occasions - Airbnb's newest campaign highlights the diverse range of occasions where travelers turn to the platform for stays with more space and amenities, offering a better value.
3. Global Expansion - Airbnb's 'Get an Airbnb' campaign will be launched in multiple countries, showcasing its wide availability of unique listings all around the world.
Industry Implications
1. Hospitality Industry - The hospitality industry can take inspiration from Airbnb's eye-catching activations in designing memorable marketing campaigns for their vacation rental offerings.
2. Travel Industry - The travel industry can learn from Airbnb's campaign that highlights the diverse range of occasions where travelers seek accommodations with more space and amenities.
3. Advertising Industry - The advertising industry can study the global reach and impact of Airbnb's campaign to enhance their own strategies for launching and promoting consumer-focused campaigns.