American air freshener brand Air Wick has launched an all-new look for its popular range of scented plug-in products. The new visual identity was created to highlight both the functional benefits of Air Wick's plug-ins while evoking the sensory impact of each product's unique fragrance profile.
As a result, the new packaging comes with captivating high-res photography that is superimposed onto bursting rays of sunshine. In addition, an illustrated graphic of a leaf dripping with essential oils is included on each package, reinstating the brand's nature-focused themes.
"The new design includes a dramatic reduction in plastic, with 100% of plastic removed from the packaging. This equates to a plastic reduction of more than 300,000 tons of plastic per year – a further demonstration to our commitment to preserving and celebrating the natural world," said Darren Morgan, global brand experience lead at Air Wick.
Air Freshener Rebrands
Air Wick Reveals All-New Visual Identity for Its Line of Plug-ins
Trend Themes
1. Eco-friendly Packaging - Air Wick's commitment to removing plastic from its packaging presents an opportunity for companies to explore eco-friendly alternatives.
2. Sensory Branding - The new visual identity of Air Wick's products emphasizes the sensory impact of each fragrance profile, providing opportunities for companies to create multisensory experiences for their customers.
3. Nature-themed Design - Air Wick's nature-focused packaging design offers inspiration for companies looking to incorporate natural themes into their branding and packaging.
Industry Implications
1. Household Products - Air fresheners and other household products can explore eco-friendly packaging and sensory branding to differentiate their products in the market.
2. Retail Industry - Retail companies could learn from Air Wick's nature-themed design and create packaging that emphasizes the natural ingredients and characteristics of their products.
3. Beauty Industry - Beauty brands can explore sensory branding and nature-themed packaging to enhance their customers' experience and differentiate their products.