AirAsia, a Malaysia-based multinational airline, has recruited over 20 airlines to take advantage of 'airasia Super App,' an innovative air travel app that functions as a travel agency both for itself as well as its competitor airlines in the region and beyond.
From Air France, Air Canada and Qatar Airways to KLM, Philippine Airlines and Bamboo Airways, all the airlines that are part of this air travel app network will be able to use the platform to attract customers. With flights to over 3,000 destinations, the 'airasia Super App' aims to attract a wide swathe of travelers from the recreational, business and specialty air travel segments.
With the air travel sector casting an optimistic look forward as many parts of the world gradually open up borders amid the recovery from the COVID-19 pandemic, AirAsia is looking to lead the way by using the convenience of what is effectively an app-based travel agency to secure a sizeable chunk of the market share.
Consolidated Air Travel Apps
This App Offers Flights From Over 20 Airlines Around the World
Trend Themes
1. Airline Consolidation - The 'airasia Super App' has recruited over 20 airlines to offer flights from a single platform, suggesting that the airline industry is headed towards consolidation.
2. Super App Dominance - With the 'airasia Super App,' AirAsia is demonstrating the potential of super app dominance in air travel, indicating that a similar approach could be adopted by other industry players.
3. Rise of App-based Travel Agencies - The 'airasia Super App' is an example of how app-based travel agencies could disrupt the travel industry, leading to the rise of other similar platforms in the future.
Industry Implications
1. Air Travel - The 'airasia Super App' indicates that the airline industry is adopting innovative approaches to attract customers, with the potential to disrupt traditional models of airline business.
2. Travel Agencies - The 'airasia Super App' is an example of how travel agencies are evolving to offer a wider range of airline services on a single platform, and could potentially disrupt the traditional business model of travel agencies.
3. Mobile App Development - The emergence of the 'airasia Super App' shows that app-based travel services could be the future of air travel in a post-COVID world, making mobile app development services critical for players in the industry.