Streetwear giant Supreme joined forces with Nike in reviving the iconic Air Streak Spectrum Plus sneaker that made its first debut back in 2003. Supreme worked with the sportswear label to reintroduce the piece in a summer-ready iteration. The latest series is made exclusively for Supreme and it retains all the performance elements from its first release. There are two colorway selections of either white and habanero red or black and volt.
The newest Air Streak Spectrum Plus rests on top of a Pylon-crafted midsole, a TPU midfoot shank, mesh tongue with puff logo components and suede-constructed heel panels. Additionally, the shoe captivates attention with its reflective logo accents. There are also flame motifs to contrast with the shoe's toe throughout the side of the sneakers. The shoes will be available online and in NY, London, LA and Paris location on June 14th, and June 16th in Japan.
Revived Reflective-Motif Sneakers
Supreme & Nike Dropped the Air Streak Spectrum Plus Capsule
Trend Themes
1. Revived Reflective-motif Sneakers - There is an opportunity for brands to collaborate with iconic sneaker labels to revive and reintroduce classic sneaker designs with modern innovations and motifs.
2. Performance Elements Retained - Brands can focus on retaining the performance elements of an iconic sneaker design while giving it a fresh and updated look to cater to the demands of modern consumers.
3. Limited Edition Drops - Creating limited edition releases of iconic sneakers in collaboration with streetwear giants can generate buzz and exclusivity, appealing to sneaker enthusiasts and collectors.
Industry Implications
1. Streetwear - Streetwear brands can explore collaborations with sneaker labels to create exclusive collections that combine fashion-forward designs with iconic sneaker silhouettes, catering to the growing demand for fashionable athleisure.
2. Sportswear - Sportswear brands can partner with fashion-forward streetwear labels to reintroduce classic sneaker designs with enhanced performance features, appealing to athletes and sneaker enthusiasts alike.
3. Fashion Retail - Fashion retailers can capitalize on the popularity of limited edition sneaker releases by collaborating with iconic sneaker brands, attracting a wider range of consumers and driving foot traffic to their physical stores.