Air New Zealand is well known for their spicy marketing techniques. From drag queen style stewardess uniforms to Nude In-Flight Videos, Air New Zealand flirts with fringe and sometimes controversial commercial attempts.
The Air New Zealand Cougar Ad is their latest attempt at risque advertising. It featured cougar hunting techniques which put the airline’s discount seat sale offer site (grabaseat.co.nz) in a mess of trouble. Although the video itself is pretty funny, they were forced to pull the controversial cougar commercial off the air.
Cougar Commercialization
Air New Zealand Cougar Ad Sparks Controversy
Trend Themes
1. Controversial Marketing - Companies taking risks in their marketing campaigns that may generate controversy as a way to grab attention.
2. Humor in Advertising - Using humor as a strategy to catch the attention of the audience in advertising campaigns.
3. Discount Offers - Increasing use of discounts and promotional offers to incentivize customers to purchase products or services.
Industry Implications
1. Airline - The airline industry can use humor and controversial marketing to differentiate their brand and message.
2. Marketing and Advertising - Companies specializing in marketing and advertising can create strategies that use humor and controversy to grab audiences and promote products or services.
3. Retail and E-commerce - Retail and e-commerce businesses can use discount offers to entice customers to make a purchase and increase sales.