In preparation for the upcoming NBA season to start, Nike introduces another iteration of the Air More Uptempo sneaker model for the season. The shoes are made with a textured look that resembles that of a basketball. The same aesthetic can also be seen along the mid-foot sections, marking the medial and lateral sides of the shoe.
It is detailed in the orange basketball texture and tone along the iconic bubble AIR branding detail. The rest of the shoe is detailed with a Sail tonal look and this makes up the laces, lining, soles, and mesh tongue along with the leather base foundation of the upper. Rounding out the shoes are black Swoosh emblems at the heel.
Chunky Neutral Basketball Sneakers
Nike Launches Another Iteration of the Air More Uptempo Shoe
Trend Themes
1. Basketball-inspired Sneakers - Designing sneakers with basketball-inspired aesthetics presents an opportunity for disruptive innovation in the fashion industry.
2. Textured Look - Incorporating textured and embossed designs in footwear presents an opportunity for disruptive innovation in the fashion industry.
3. Tonal Looks - Creating tonal looks in sneakers presents an opportunity for disruptive innovation in the fashion industry.
Industry Implications
1. Footwear - Embracing unique designs in sneakers presents an opportunity for disruptive innovation in the footwear industry.
2. Fashion - Experimenting with unique textures and aesthetics in fashion presents an opportunity for disruptive innovation in the fashion industry.
3. Sports - Designing sneakers that are aesthetically inspired by sports presents an opportunity for disruptive innovation in the sports industry.