COMME des GARÇONS HOMME PLUS is partnering with Nike for a new ‘Air Max Sunder SP’ that is expected to debut globally on July 21. The sneaker features neoprene and nubuck uppers on the lower and upper portions of the bumper. ‘AIR’ and COMME des GARÇONS HOMME PLUS branding can be found on the zippered tongue. The nylon uppers feature a Nike Swoosh next to the zipper, and the signature ‘Sunder’ padding graces the inside of the shoe for added comfort.
The ‘Air Max Sunder’ features a Lycra spandex upper, heel lock fit system, and a full-length Phylon midsole with Air units. This unit relies on the same construction, boasting a sleek, neutral-toned palette and minimalist design. The COMME des GARÇONS HOMME PLUS x Nike ‘Air Max Sunder SP’ arrives in ‘Triple White,’ ‘White/Black,’ and ‘Triple Black.’
Sleek Zippered Nylon Sneakers
COMME des GARÇONS HOMME PLUS and Nike Debut a 'Air Max Sunder SP’
Trend Themes
1. Minimalist Footwear - There is a growing demand for footwear with simple designs, neutral colors, and fewer embellishments.
2. Customizable Sneakers - Consumers are increasingly interested in personalized sneakers that reflect their unique taste and style.
3. Sustainable Sneaker Materials - There is a growing trend towards using eco-friendly and recycled materials in the production of sneakers.
Industry Implications
1. Fashion & Apparel - Brands can create a disruptive innovation opportunity by offering sustainable, minimalist, and customizable footwear options to cater to changing consumer demands.
2. Sportswear - Athletic footwear companies can differentiate themselves by incorporating sustainable materials and minimalist designs into their product lines.
3. Retail - Retailers can leverage consumer interest in minimalist and customizable footwear by offering personalized shopping experiences and eco-friendly products to attract customers.