Due to the large scale popularity behind Nike's Air Max sneaker model, the sportswear brand is putting together a shoe convention that specifically celebrates the style. The event will be in accompaniment with Air Max Day that became popularized several years ago.
The convention is put together specifically through Nike and will be known as 'Air Max Con' with several events taking place all over the globe in areas such as Hong Kong, Tokyo and New York City. The event will be spread out over several days and allow for fans of the specific sneaker style to gather to discuss history, favorite versions and innovation all within the Air Max design. Creators of the shoe as well as executives from Nike will be in attending for an immersive and interactive experience.
Honorary Shoe Style Conventions
The Air Max Sneaker Show Celebrates the Specific Shoe Style
Trend Themes
1. Air Max Sneakers - The Air Max sneaker craze may spur a disruptive innovation opportunity for local sneaker brands to create their own shoe conventions.
2. Sneaker Conventions - The trend towards shoe conventions may inspire networks of sneaker collectors and fans to gather and celebrate their favorite shoe models.
3. Brand-specific Conventions - As seen with Nike's Air Max Con, brand-specific shoe conventions could be a disruptive innovation opportunity for brands to build unique communities around their brand and products.
Industry Implications
1. Footwear - The Air Max craze indicates a potential opportunity for footwear brands to create brand-specific conventions and events to further connect with their fans.
2. Sportswear - There may be potential in the sportswear industry for more immersive and interactive experiences like the Air Max Con to engage consumers.
3. Event Planning - The trend towards shoe conventions, like Air Max Con, could inspire event planners to create more immersive and interactive experiences for fans and customers in other industries.