Nike introduces another tonal iteration of the Air Max Penny 1 sneaker model with the Rattan colorway to join the roster for the silhouette. The new version is done in a blend of black, ale brown, summit white, and rattan throughout the sneaker.
The construction also blends together a plethora of materials including premium leather along with nubuck, suede, and mesh materials. The rattan color can be seen detailing the paneling details, and the eyelets, and travels throughout the upper to the back heel section. At the back, there is also a Hardaway logo embroidered as a nod to the athlete and original design. The iconic Swoosh can be seen on the lateral side of the shoe and the rubber outsole.
Neutral Fall-Ready Tonal Sneakers
Nike Gives the Air Max Penny 1 Sneaker a New Rattan Colorway
Trend Themes
1. Tonal Colorways - The rise of tonal colorways in the fashion industry presents an opportunity for brands to experiment with new color palettes and materials.
2. Premium Material Blends - The use of premium materials such as leather, suede, and nubuck in sneaker construction opens up opportunities for luxury fashion brands to enter the sneaker market.
3. Athlete Endorsements - Athlete endorsements on sneaker designs create opportunities for collaborations, brand recognition, and increased sales in the sports industry.
Industry Implications
1. Fashion - The rise of tonal colorways in fashion presents an opportunity for brands to differentiate themselves and experiment with new materials and color palettes.
2. Sneakers - The use of premium materials and tonal colorways in sneaker design presents an opportunity for luxury and trend-driven brands to enter the market and compete with established players.
3. Sports - Athlete endorsements on sneaker designs create opportunities for sports brands to collaborate with and attract high-profile athletes, increase brand recognition and drive increased sales.