Supreme and Nike continue to work alongside one another and the latest is the Air max 98 TL sneaker model that is set to launch officially on November 3rd. The shoes come in four bright coloirwat palettes and feature co-branding details throughout the silhouette starting with the footbed, which is accented with reflective logos at the tongue, the shoe's sides, and the heel.
This is made from a blend of both mesh and leather to create a textural contrast and breathable base foundation. The four color palettes include bright pink, white, brown, or black -- all of which have Supreme branding at the heel section, both brands' branding at the tongue, and the small Swoosh on the lateral side of the shoe.
Dynamic Collaborative Tonal Sneakers
Supreme and Nike Join Forces on the Air Max 98 TL Shoes
Trend Themes
1. Collaborative Sneaker Models - Bringing together design concepts and brand equity to create distinct products could be the next big trend.
2. Colorway Palettes - Experimenting with unique and daring colorways for sneaker models could be a trend for future collaborations.
3. Reflective Details - Including reflective details on sneaker models could be a trend for brands to adopt in their designs.
Industry Implications
1. Fashion - Collaborative designs between fashion brands could be the next big thing that brands adopt.
2. Footwear - Collaborative designs in the footwear industry could help to create innovative and distinct products.
3. Streetwear - Including bold color palettes and design on streetwear items could be a trend for brands to leverage disruptive innovation opportunities.