Nike prepares for the Fall season that is just rolling in around the corner with its latest design update of the signature Air Max 90 sneaker model. The shoes are adorned with fall-centric tones over the heel counters and the mudguards along with the overlays by the front and mid-foot sections.
The mudguards are detailed in an olive green color as the heel counter is marked in a darker brown hue. Additionally, there is an update of materials at the underlaying base replacing mesh with a beige hemp fabric to provide more breathability. The branding details are seen in an aquatic blue by the eye stays and the windows at the quarter panels are accented in a lighter green.
Fall-Centric Hemp Sneakers
Nike Delivers a New Seasonally Appropriate Air Max 90 Sneaker
Trend Themes
1. Fall-centric Sneakers - Looking at how new sneaker trends can embrace seasonal changes and colors, incorporating more natural materials.
2. Sustainability in Footwear - Exploring how more sustainable materials, like hemp, can be used in the footwear industry to reduce environmental impact.
3. Personalized Design Updates - Offering custom design updates to popular sneaker models to cater to individual style preferences.
Industry Implications
1. Footwear - Exploring how the footwear industry can incorporate more natural and sustainable materials into their designs to cater to eco-conscious consumers.
2. Fashion - Investigating how seasonal changes in fashion trends can be reflected in accessory and footwear designs.
3. Personalization Services - Opportunities for businesses to provide customization services to footwear enthusiasts, allowing customers to design and update their own sneakers.