Nike introduces a new tonal iteration of its iconic Air Flight Legacy sneaker model in a palette that honors one of the NBA's most successful teams. The shoe celebrates the Los Angeles Lakers through a decorative palette of 'University Gold' and 'Regency Purple.'
These accents are seen adorning a clean white base foundation made from leather materials to make up the upper. The colors then find themselves on the shoe's ankle Swoosh as a branding detail, the insoles, collar lining, mudguard, mesh eyelets, and more. Additional branding accents is seen on the heel and tongue informed by embroidery detailing. Rounding out the silhouette is the white midsole and the clear window along with the white laces.
Basketball Team-Honoring Shoes
Nike's Latest Air Flight Legacy Celebrate the NBA LA Lakers
Trend Themes
1. Team-honoring Fashion - Brands can create new sneakers and apparel iterations inspired by iconic sports teams' colors and logos.
2. Tonal Palette Design - Companies can experiment with tonal design for their product lines to create new visual aesthetics.
3. Branded Detailing - Businesses can add unique brand detailing to their products, emphasizing their identity and appeal to consumers.
Industry Implications
1. Fashion - Fashion companies can create NBA team-inspired clothing and footwear lines.
2. Sports Merchandise - Merchandise companies can create fan gear for NBA teams, incorporating their iconic colors and branding.
3. Sports Marketing - Sports marketers can collaborate with shoe brands to design NBA team-inspired products to reach more consumers.