Targeting small and medium-sized enterprises (SMEs,) ITV launched an AI-generated ad service to make TV advertising more accessible for small businesses. "Too often the cost of making an ad is a barrier for brands looking to breakthrough and test TV," said ITV’s business development director Jason Spencer.
This affordable service for new-to-TV brands uses licensed generative AI tools for image and video creation and ITV’s professional voiceover artists. The GenAI project is launching with an ad for Sheepbridge Interiors, a Northern Ireland-based furniture store, and Travel House, a Swansea-based travel company—and it's the first time both companies have advertised on TV because cost and quality were out of reach. Going forward, ITV's game-changing GenAI creative production service will be open to all new SME advertisers.
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
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Industry Implications
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