Stock photo library Getty Images is teaming up with artificial intelligence computing leader NVIDIA to bring an AI challenge to Cannes Lions 2024. At the creative festival, the AI Prompt Battle will see contestants show off their skills in artificial intelligence image generation.
In the Marta Rooms at The Majestic, guests will get to witness the real-time generation and refinement of images, with participants striving to make the most compelling visuals with the power of the Generative AI by Getty Images tool. This GenAI tool built on the NVIDIA Edify model architecture is trained exclusively on Getty Images’ creative library, including exclusive premium content, making the content generated commercially safe.
At the event, the audience will determine the winner of the AI Prompt Battle in a vote.