More and more luxury brands are embracing AI campaigns as a means to create dreamy and otherworldly imagery to spotlight their new collections while capturing consumer attention. LANCEL's new Voyage ad campaign is the latest AI campaign to integrate a capsule of luxury luggage offerings into an immersive travel-inspired artificial intelligence composition.
The Voyage ad campaign has been made possible through a partnership with Pencil. The dreamlike imagery showcases LANCEL's luggage being creatively rearranged and reinvented across various global destinations — perhaps inspiring new travel plans for potential customers.
The collection pays homage to the brand's iconic 80s travel line with the Nro Partance bags, blending traditional leather craftsmanship with modern design in Black and Kiss Red canvas. This fusion of classic and contemporary elements makes the bags timeless and versatile.