Photographer Agustin Prieto captures 'Little Myrtle,' a charming editorial for style publication The Ones 2 Watch. The image series is captured in collaboration with editor Rosie Daly and stars Myrtle from agency M4 Models.
The model sports a wardrobe of vintage-themed apparel and accessories that is curated by stylist Stef Woods -- posing in patterned headscarves, jewel-adorned suiting, textured knits and sculptural outerwear. Channeling a Grey Gardens-inspired aesthetic, stylist Stef Woods opts for designer pieces from Sonia Rykiel, Comme des Garcons, Cartier and Lou de Betoly among others.
Hair and makeup for Little Myrtle is the work of by Christina Be who creates slicked back looks to match the editorial's headwear, while also showcasing natural curls and half-up, retro hairstyles.
Feminine Nostalgia Editorials
The Ones 2 Watch Little Myrtle Series is Captured by Agustin Prieto
Trend Themes
1. Vintage-themed Apparel - Disruptive innovation opportunity: Create a subscription service that delivers curated vintage-inspired clothing and accessories to customers.
2. Retro Hairstyles - Disruptive innovation opportunity: Develop an app that allows users to virtually try out different retro hairstyles before committing to a new look.
3. Patterned Headscarves - Disruptive innovation opportunity: Introduce a line of eco-friendly, biodegradable headscarves with trendy patterns for the fashion-conscious consumer.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Use virtual reality technology to create immersive online shopping experiences where customers can virtually try on vintage-themed apparel.
2. Beauty and Makeup - Disruptive innovation opportunity: Develop smart hair styling tools that use AI algorithms to automatically create retro hairstyles based on customer preferences.
3. Fashion Accessories - Disruptive innovation opportunity: Incorporate sustainable materials and manufacturing processes to create fashionable, patterned headscarves that are environmentally friendly.