Fans of Drunk Elephant's Virgin Marula Oil will soon be able to appreciate a new hybrid retinol-oil formulation called A-Gloei Maretinol Oil, which enhances the familiar formula with a low-grade 0.5% retinol. This beginner-friendly retinol product is beneficial for evening out texture, refining and clarifying the skin, and in a way that reduces the risk of irritation and redness thanks to its soothing formula. Alongside virgin Marula oil and retinol, the skincare oil contains plant-derived ceramides and soybean oil.
A-Gloei Maretinol Oil gets its name from the straightforward features of the product; 'A' stands for Vitamin A and Tiffany Masterson explained to Refinery29 that "The 'Gloei' actually means 'Glow' in Afrikaans, which speaks to the Marula oil in the formula, which is sourced from Namibia."
Beginner-Friendly Retinol Oils
Drunk Elephant's A-Gloei Maretinol Oil Clarifies, Refines & Smooths
Trend Themes
1. Hybrid Skincare Products - The creation of skincare products combining two or more active ingredients could be a disruptive innovation opportunity.
2. Low-grade Retinol Products - Developing beginner-friendly retinol products with low-grade concentrations could be a disruptive innovation opportunity.
3. Plant-derived Ingredients - Using plant-derived ingredients in skincare formulations could be a disruptive innovation opportunity.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry could benefit from incorporating low-grade retinol and plant-derived ingredients into their products.
2. Health and Wellness - The health and wellness industry could benefit from the creation of hybrid skincare products with multiple active ingredients.
3. Natural Products - The natural products industry could benefit from incorporating more plant-derived ingredients into their formulations.