The Agent Provocateur Summer 2010 collection is beyond words. Hot, amazing, drool-worthy, I could go on, but I guess you get the point.
Besides the obvious, the coolest thing about the collection is that some of the pieces seem to be inspired by clothing, not generally reserved to the bedroom (like the jean influenced undies in the lead image).
Well ladies and gentleman, I think I have said enough. Time for you to check the rest of the pictures from the Agent Provocateur Summer 2010 line.
Jean Influenced Undies
Agent Provocateur's Summer 2010 Collection
Trend Themes
1. Lingerie as Activewear - Designing lingerie pieces that can be worn as activewear to cater to the needs of active women who want to feel feminine while working out.
2. Clothing-inspired Intimate Apparel - Creating intimate apparel that includes design elements from clothing that can be worn outfits that are beyond the bedroom.
3. Eclectic Lingerie Collections - Producing lingerie designs that feature diverse styles and fabrics to offer customers unique and unconventional options.
Industry Implications
1. Lingerie Industry - Developing new lingerie designs that blur the line between lingerie and activewear to appeal to active women who want functional yet stylish undergarments.
2. Fashion Industry - Introducing clothing-inspired intimate apparel into fashion lines that allow women to wear lingerie-inspired pieces as accessories to complement their outfits.
3. Retail Industry - Offering eclectic lingerie collections in stores and online shops that cater to the demand for unconventional and unique intimate wear designs.