I miss the days when getting dressed up was a major affair for a man, so '...Again Autumn is Here' for New Icon Magazine instantly appealed to me. This Vincent Paul Young-shot editorial features Lucas Mascarini and Andrei F. in modern suits with a 'Mad Men' edge, bows, suspenders and formal hats.
I like the dapper menswear look that '...Again Autumn is Here' presents, although it wouldn't quite fit in with the low-maintenance lifestyle here in San Diego.
Dapper Winter Menswear
'Again Autumn is Here' for New Icon Magazine Channels Old-School Style
Trend Themes
1. Dapper Menswear - Disruptive innovation opportunity: Develop a sustainable and eco-friendly line of dapper menswear that combines vintage-inspired style with modern materials.
2. Vintage-inspired Fashion - Disruptive innovation opportunity: Create a virtual reality (VR) shopping experience that allows customers to try on and customize virtual vintage-inspired fashion pieces before purchasing.
3. Formal Accessories Revival - Disruptive innovation opportunity: Introduce smart accessories, such as bow ties and suspenders with embedded technology, that can track fitness stats, receive notifications, and connect to smart devices.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement customizable 3D printing technology in the fashion industry to allow customers to design and produce their own dapper menswear.
2. Retail - Disruptive innovation opportunity: Develop an augmented reality (AR) app that allows customers to virtually try on and purchase dapper menswear from various brands, eliminating the need for physical stores.
3. Technology - Disruptive innovation opportunity: Create biometric-based smart hats that can monitor brain activity, track stress levels, and provide personalized recommendations for relaxation techniques.