Afterpay has announced it is the official presenting partner of New York Fashion Week and the brand has decided to make a mark by launching the Keys to NYFW program. Designed to offer the fashion community a premium look into NYFW, the program will give consumers the opportunity to purchase minted designer NFTs or a free Afterpay NFT to unlock NYFW exclusives. Each NFT is designed by an iconic figure from the fashion industry in collaboration with other artists and creators.
The five collectible NFTs are designed by Kim Shui, Altu by Joseph Altuzarra, The Blonds, AnOnlyChild, and Jonathan Simkhai. When purchased, these NFTs unlock access to a utility or designer keepsake. The designer NFTs can be purchased for $100 USD from August 23, while the Afterpay NFT will be available in limited quantities until NYFW on September 9.
Fashion Week NFT Collectibles
Afterpay Announces a NFT Program of Exclusive Fashion Collectibles
Trend Themes
1. Fashion NFT Collectibles - The creation of fashion-related NFT collectibles offers a new revenue stream for fashion brands and artists while tapping into the growing interest in the use of NFTs.
2. Exclusive NFT Programs - Developing exclusive NFT programs for events or industries creates a new level of engagement for consumers while offering unique and potentially profitable opportunities.
3. Collaborative Design of Nfts - Collaboratively designing NFTs between fashion designers and other artists allows for unique and creative designs that can potentially increase the value of the collectible.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of creating NFT collectibles to broaden their market, offer exclusive content or experiences and generate greater profits.
2. Art - The art world can adopt the NFT technology to offer collectible digital art to a global audience with the added benefit of verifying its authenticity through the blockchain.
3. Events - Event organizers can create exclusive NFT programs for participants, offering unique opportunities such as backstage access or VIP privileges to cater to various interests and ultimately generate revenue.