The After Eight Mojito & Mint chocolates feature a cocktail-inspired flavor experience to provide consumers with a small yet satisfying way to curb cravings when looking for a sweet treat in the evening. The chocolates boast a mojito-flavored fondant with an additional burst of mint flavor that is covered in a rich, dark chocolate. The product will be launching in September in the UK in 200-gram packages that are expected to retail for £3 each.
Senior Brand Manager for After Eight Debbie Brown spoke on the inspiration for the new After Eight Mojito & Mint chocolates saying, "Last year’s limited edition Gin & Tonic After Eight was a huge hit with consumers, and we think our newest invention will prove even more popular."
Cocktail-Inspired Chocolate Bites
After Eight Mojito & Mint Offers a Crisp, Refreshing Flavor
Trend Themes
1. Cocktail-inspired Confections - Opportunity for confectionery industry to innovate by infusing cocktail flavors in chocolates.
2. Single-serve Chocolates - Opportunity for packaging industry to innovate by creating small, affordable packages of premium chocolates.
3. Limited-edition Flavors - Opportunity for food and beverage industry to innovate by introducing seasonal or limited-edition flavors to generate interest and drive sales.
Industry Implications
1. Confectionery - Industry can capitalize on the trend of cocktail-inspired flavors by introducing new products to cater to consumer demand for unique products.
2. Packaging - Industry can capitalize on the trend of single-serve chocolates by creating these packages that cater to consumers looking for a smaller portion size.
3. Food and Beverage - Industry can capitalize on the trend of limited-edition flavors by introducing new products or seasonal flavors to generate interest and drive sales among consumers looking for unique and novel products.