Aeyde, a Berlin-based fashion brand known for its shoes, is venturing into new fashion territory. The brand launched a collection of 34 modern pieces of jewelry. The brand's progression is natural, considering the creative director and now jewelry designer Luisa Dames' interest in contemporary items.
The brand builds on the foundation of simple silhouettes and contemporary tweaks. Its new collection features various styles of hoop earrings for the lovers of minimalism. Dames explains that the brand's "signature aesthetic is defined by classic shapes with modern details." Its range of earrings is inspired by the brand's Leandra women's winter boots. They feature soft curves crafted from upcycled brass metal and coated with either silver palladium or 18k gold.
Modern Silhouette Earrings
Aeyde Launched a 34-Piece Range of Simplistic Jewelry
Trend Themes
1. Minimalist Jewelry - Opportunity for disruptive innovation in utilizing sustainable materials and geometric shapes to create minimalist jewelry lines.
2. Multi-purpose Accessories - Opportunity for disruptive innovation in designing accessories that serve multiple purposes, such as from day-to-night, or casual-to-formal.
3. Upcycled Materials - Opportunity for disruptive innovation in upcycling waste materials for use in creating fashionable jewelry collections, improving sustainability of products while reducing waste in industry.
Industry Implications
1. Fashion - Fashion industry can benefit from incorporating minimalist and multi-purpose accessory designs that utilize sustainable materials to improve product sustainability, appeal to eco-conscious consumers, and stay on top of modern trends.
2. Jewelry - Jewelry industry can benefit from exploring minimalist shapes, experimenting with materials, and staying on top of modern trends to appeal to new consumer interests and expand target audience base.
3. Sustainability - Sustainability industry can benefit from exploring and supporting the use of upcycled materials in fashion products, such as jewelry, to effectively reduce waste and increase sustainability of product development processes.