Aether makes sustainable fine diamond jewelry in a cutting-edge way by using proprietary technology to transform carbon dioxide air pollution into precious gemstones. The brand's launch collection, Earthly Pleasures, was created to set a new standard for sustainability in the diamond industry, which is fraught with unethical and unsustainable practices.
In the collection, there are fine jewelry pieces that beautifully spotlight Aether diamonds, which are physically and chemically identical to mined diamonds.
Since the launch of the collection, the brand has had to scale up its capacity times six. As Ryan Shearman, CEO of Aether, sees it: "With the incredible outpouring of support Aether has received over the past month, it's become clear to us that the world is ready to fully embrace eco-mindedness as a mark of modern luxury."
Carbon-Negative Diamond Jewelry
Aether Turns Air Pollution into Beautiful Sustainable Diamonds
Trend Themes
1. Sustainable Jewelry - Opportunities for new jewelry companies to use innovative solutions, such as transforming air pollution into gemstones, to create sustainable and ethical jewelry pieces.
2. Carbon-neutral Manufacturing - Companies can embrace sustainable technologies to transform previously harmful pollutants into new materials, leading to carbon-neutral manufacturing processes.
3. Disruptive Diamond Industry - As new companies use innovative and less harmful processes to create diamonds, there may be opportunities for these companies to disrupt the diamond industry and establish themselves as leaders in sustainable luxury jewelry.
Industry Implications
1. Luxury Jewelry - Luxury jewelry companies can pursue new sustainable and ethical materials and practices using innovative solutions to satisfy modern consumers' interest in sustainability.
2. Sustainable Fashion - The fashion industry can explore new ways of manufacturing and supplying sustainable and ethical products that are environmentally friendly and ethically sound.
3. Sustainable Manufacturing - Industrial manufacturers can focus on carbon-neutral processes, turning harmful pollutants into new materials, and using innovative technologies to implement sustainable practices across sectors and industries.