There are tons of highlighters on the market but not all of them are flattering for all skin tones and Aether Beauty is recognizing this with its newest limited-edition release. While there are plenty of formulas that are effective for drawing attention to the face—some only do so by leaving an undesirable white cast or a chalky finish on melanin-rich skin tones.
Aether Beauty's new limited-edition Golden Supernova Crushed Diamond Highlighter promises a "super-soft, ethereal golden glow" that's infused with real and ethically sourced diamond powder. As well as being light-reflecting, this ingredient is beneficial for helping to protect collagen. As brand founder Tiila Abbitt says, "BIPOC women are more susceptible to toxins, especially in the beauty industries. So, I really wanted to make sure that no matter what I produce for Āether Beauty, there's always shade ranges for everybody."
Diamond-Infused BIPOC Highlighters
Aether Beauty's Product Has Ethically Sourced Diamond Powder
Trend Themes
1. Inclusive Highlighters - Beauty companies can improve inclusivity by creating highlighters that work for all skin tones and types.
2. Ethical Sourcing - Incorporating ethically sourced ingredients in beauty products can appeal to environmentally conscious consumers.
3. Multi-functional Ingredients - Using ingredients that have both cosmetic and skincare benefits can offer added value to beauty products.
Industry Implications
1. Cosmetics - Incorporating real and ethically sourced diamond powder in highlighters can differentiate and appeal to consumers in the cosmetics industry.
2. Natural Beauty - Using ethically sourced ingredients can provide business opportunities for natural beauty and environmentally friendly industries.
3. Anti-aging - Products that have both cosmetic and skincare benefits, such as collagen protection, can be appealing to customers in the anti-aging industry.