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Jeremy Booth Helps People Create 'Aesthetic Home Screens' with Nike

Aesthetics are wildly important to younger Millennials and Generation Z, so it's no surprise that the tech savvy youths find ways to customize and design their every day items -- aesthetic home screens are part of this wave, as plenty of teens took to Tik Tok to post tutorials on how to customize your lock screen with the new iOs updates, and others making videos to show off their designs.

In light of this, illustrator Jeremy Booth created a pack of icons that resembled Nike sneakers, enabling people to update their home screen's icons to feature different shoes, rather than the brand's logo. Each of the icons were designed to reflect its original logo. For example, the icon representing the Instagram icon boasts a purple and pink gradient hue.
Trend Themes
1. Aesthetic Home Screens - Disruptive innovation opportunity: Develop customizable icon packs for various brands to meet the demand for personalized and aesthetically pleasing home screens.
2. Customized Lock Screens - Disruptive innovation opportunity: Create tools or platforms that allow users to easily customize their lock screens with different designs, images or themes.
3. Sneaker-inspired Icons - Disruptive innovation opportunity: Collaborate with popular shoe brands to create icon packs inspired by their designs, tapping into the trend of personalizing home screen aesthetics.
Industry Implications
1. Technology - Disruptive innovation opportunity: Develop mobile applications or software that offer advanced features for customizing smartphone home screens.
2. Design - Disruptive innovation opportunity: Create specialized design services or platforms that cater to the growing demand for personalized and aesthetically pleasing lock screens.
3. Retail - Disruptive innovation opportunity: Introduce customizable physical accessories or add-ons for smartphones, such as interchangeable back covers or home screen decals.

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