The recently opened Aesop Mile-End boutique is an intimate retail experience that blends earthy materials to create a truly unique atmosphere. The relaxing space carries the brand's entire cosmetic and haircare range.
Designed by Montreal's own Naturehumaine in collaboration with the Aesop in-house design team, the Aesop Mile-End store is generally centered around the theme of movement, a motif that references the neighborhood's history as being a place that different waves of immigrants settled over a 100-year period.
As per usual in Aesop retail concepts, the space is centered around a monolithic demonstration sink that has been covered in local limestone. Patrons interested in testing out any of the innovative Aesop skincare line can do so at the sink.
Movement-Inspired Spa Boutiques
The Aesop Mile-End Store Was Designed by Montreal's Naturehumaine
Trend Themes
1. Movement-inspired Retail Design - Opportunity to create retail spaces that reflect and pay homage to the history and culture of the surrounding neighborhood, drawing in and engaging consumers.
2. Intimate Retail Experience - Opportunity to create small, personalized retail spaces that create a unique experience for patrons while carrying a full range of products.
3. Innovative Product Testing Stations - Opportunity to design interactive, engaging demo areas in retail spaces that allow patrons to try out new products in a fun and engaging way.
Industry Implications
1. Retail - Designing retail spaces that reflect and honor the local culture while providing a small, personalized experience for patrons.
2. Skincare and Haircare - Creating a unique and immersive experience for patrons to test out and purchase the latest in innovative skincare and haircare products.
3. Architecture and Interior Design - Partnering with retail brands to create personalized, iconic retail spaces that reflect the brand's ethos and engage the consumer on a deeper level.