The fifth outpost of the cult cosmetics brand in Germany, the Aesop Frankfurt store stays true to tradition in highlighting the brand's aesthetic while referencing local history through design. Designed by Philipp Mainzer, the shop boasts a matte grey floor tiles that recall the salt-glazed stoneware ceramic the region is known for.
The walls of the Aesop Frankfurt boutique features calming green-hued walls and wood-paneled raw brass sinks on an island partition. The product is showcased on typically organized shelving throughout the space that are gently back-lit.
Overall, the natural aesthetic that the Frankfurt boutique adheres to various patterns observed in many of their other boutiques while putting their own localized spin on it. This regional specification speaks to the consumer interest in supporting local and generally conscious brands.
Naturalized Cosmetics Outposts
The Aesop Frankfurt Boutique Was Designed by Philipp Mainzer
Trend Themes
1. Localized Store Designs - Designing stores with localized elements offers brands an opportunity to connect with consumers on a more personal and cultural level.
2. Natural Aesthetics - Embracing natural aesthetics in store design creates a calming and authentic environment that resonates with consumers seeking conscious and eco-friendly brands.
3. Back-lit Shelving - Using back-lit shelving in retail spaces adds visual appeal and draws attention to products, enhancing the overall shopping experience.
Industry Implications
1. Cosmetics - Cosmetic brands can explore the opportunity to create localized store designs that reflect regional aesthetics, attracting consumers who value cultural connection.
2. Retail - Retailers can incorporate natural aesthetics into their store designs to tap into the growing consumer demand for conscious and eco-friendly brands.
3. Interior Design - The use of back-lit shelving in retail spaces presents a disruptive innovation opportunity for interior design firms to create visually engaging store environments.