The comfortable and cutting-edge footwear company Aerosoles is branching into children's footwear with its new kids' collection. The footwear collection is marketed for "mommy and me," sharing mini-me-inspired versions of the brand’s famous women’s styles. Styles like the brand's iconic ballet flats, MaryJane's, and mini heels offer an elevated take on kids' footwear, while the collection features casual and in-vogue looks like micro lug sole combat boots and booties, winter boots with authentic sheepskin, and sneakers.
The Aerosoles debut kids’ footwear collection is available at major department stores and specialty stores, ranging from toddler size 11 to kids size 4.
"We are committed to rolling out new and superior products that appeal to a wide and diversified audience so that consumers of all ages and genders can experience the comfort and style that the brand is known for. This is just the first of many new announcements that we will be making in the coming months," said Alen Mamrout, chief executive of American Exchange Group.
Debut Kids Footwear Collections
Aerosoles Launches the Kids Version of its Popular Women's Line
Trend Themes
1. Mommy and Me Shoes - There is an opportunity in creating more children's shoe collections oriented towards matching styles with parents or guardians.
2. Luxury Children's Footwear - Designers can create luxury children's footwear collections that cater to fashionable parents looking for top-of-the-line shoes for their kids.
3. Fashionable Winter Boots for Kids - An opportunity exists for fashion companies to create trendy and warm winter boots for children in upcoming seasonal collections.
Industry Implications
1. Fashion Retail - Retailers can target the increasing demand for fashionable and comfortable children's footwear by introducing more collections and styles for their younger customer base.
2. Online Retail - Online retail businesses can take advantage of the growing trend in children's footwear and provide a convenient shopping platform for parents/guardians to purchase shoes for their kids.
3. Luxury Goods - Luxury brands can tap into a new audience by creating high-end children's footwear that matches with their existing high-end adult footwear collections.