Adventure Alternative is pretty much what it sounds like: a travel company that offers something different from what tourism typically looks like. It was founded in 1991 and has expanded from a small expedition business. Currently, the countries in which the social enterprise works includes Indonesia, Kenya, Morocco, Spain, Russia, Nepal, Borneo and Argentina.
The types of trips also vary from electrics and sabbaticals, school trips and gap years and safaris to international development focused, mountains, rainforests and treks.
"Our vision has been to run a tourism business that allows everyone involved in providing a holiday to share in the economic benefits," writes Adventure Alternative. "Although we help people travel and discover new places around the world, we believe that it is at a local level that tourism can really improve people's lives."
Contact Information
Adventure Alternative website
Adventure Alternative on Facebook
Localized Travel Companies
Adventure Alternative is a Vision of Responsible Tourism
Trend Themes
1. Responsible Tourism - Adventure Alternative offers a vision of responsible tourism, providing a disruptive innovation opportunity for travel companies to create more sustainable and community-focused experiences.
2. Localized Travel - Adventure Alternative's focus on local level tourism presents an opportunity for travel companies to tap into the demand for authentic, off-the-beaten-path experiences.
3. Social Enterprise - Adventure Alternative's model as a social enterprise highlights the potential for integrating profit-driven businesses with social and environmental impact goals in the travel industry.
Industry Implications
1. Adventure Travel - Adventure Alternative's unique trips and focus on responsible tourism present a disruptive innovation opportunity for adventure travel companies to differentiate themselves in the market.
2. Eco-tourism - Adventure Alternative's commitment to sustainable practices creates opportunities for eco-tourism companies to cater to the growing demand for environmentally conscious travel experiences.
3. Community-based Tourism - Adventure Alternative's emphasis on local economic benefits and improving lives through tourism offers a disruptive innovation opportunity for community-based tourism companies to create meaningful connections between travelers and local communities.