adidas Originals recently came out with a new commercial titled 'Original is Never Finished,' which features an impressive cast that includes names like Adrianne Ho and Dua Lipa.
In addition to Adrianne Ho and Dua Lipa, the ad features A$AP Ferg, Lu Han, Florencia Galarza, Nick Young, Kaytranada, and others. The energetic video is full of color and jarring imagery, with the camera constantly switching between different scenes to showcase the vivid sportswear to the fullest extent possible. With this commercial, adidas Originals positions its Spring/Summer 2018 collection as a range of stylish and versatile options that can easily be styled up and down for wear throughout the day or night.
The styles presented in the commercial are currently available from adidas' online store, as well as its many in-store locations.
Energetic Celebrity-Backed Sportswear Ads
Adrianne Ho and Dua Lipa Were a Part of This adidas Spot
Trend Themes
1. Celebrity-backed Sportswear Ads - Opportunity to leverage the influence of celebrities to promote and market sportswear brands in creative and energetic ways.
2. Original and Vivid Sportswear - Innovation opportunities to create unique and eye-catching sportswear designs that embrace color and jarring imagery.
3. Stylish and Versatile Fashion - Potential to develop fashion collections that offer stylish and versatile options appealing to consumers for day-to-night wear.
Industry Implications
1. Sportswear - Disruptive innovation opportunities in the sportswear industry by collaborating with celebrities and incorporating vibrant designs.
2. Fashion - Opportunities for fashion brands to explore the development of versatile and stylish collections that appeal to a wide range of consumers.
3. Marketing and Advertising - Innovation opportunities in marketing and advertising by leveraging celebrity endorsements and creating energetic and visually captivating ads for sportswear brands.