The Ado Les Scents Spring 2011 menswear collection takes influence from the women's fashion world. Take the first image, for example, in which a wrap belly shirt is paired with short shorts. Or the third, in which puffy sleeves add romance to a short-sleeved shirt.
The images above are from the Ado Les Scents Spring 2011 presentation at Amsterdam Fashion Week; the collection is called 'The King is Helpless.'
Implications - The spring menswear collection is designed by Hyun Yeu, who was inspired by the love-dovey story of King Edward VIII. The king had given up his throne because he had fallen in love with an American divorcee. It is always interesting when a fashion collection has a great story behind it.
Belly Shirts for Men
Ado Les Scents Spring 2011 Menswear Collection Has Feminine Cues
Trend Themes
1. Gender-blurring Fashion - The Ado Les Scents Spring 2011 menswear collection incorporates feminine cues, blurring the lines of traditional gendered fashion.
2. Romantic Aesthetic - Puffy sleeves and romantic details in the Ado Les Scents Spring 2011 menswear collection showcase a growing trend of a softened and more expressive aesthetic in men's fashion.
3. Narrative-driven Collections - The Ado Les Scents Spring 2011 menswear collection, inspired by the love story of King Edward VIII, highlights a trend of fashion collections that are built around compelling narratives.
Industry Implications
1. Fashion Design - Fashion designers can explore the potential of gender-blurring fashion to create unique and inclusive collections that challenge traditional norms and attract a wider customer base.
2. Retail - Retailers can capitalize on the rising demand for romantic and expressive aesthetics in men's fashion by curating collections that cater to customers seeking whimsical and non-conventional clothing options.
3. Marketing and Storytelling - Marketers and storytellers can tap into the trend of narrative-driven collections by collaborating with fashion brands to develop compelling stories that resonate with consumers and enhance brand engagement.