atmos Creative Director, Hirofumi Kojima updates the iconic Adistar Cushion 3 running shoes by adidas as the latest collaborative effort between the two. the Japanese sneaker store decorates the classic silhouette with a more modern angle this time around.
Many of the original design cues are retained with some updates prepared for the season ahead. It comes in the Twilight colorway palette by atmos with a sleek and stealthy aesthetic. It starts with a black mesh base foundation for breathability and then is detailed with reflective bright blue tones for a contrast atop. It celebrates the 90s era when it first thrived. Branding can be seen on the back of the shoe in silver along with the Trefoil and in the form of the Three Stripes on the lateral side of the shoe.
Revived Dynamic Running Sneakers
adidas' Adistar Cushion 3 Gets a New Visual Update by atmos
Trend Themes
1. Modernized Running Sneaker Designs - Innovative collaborations like the adidas Adistar Cushion 3 with atmos showcase a fresh take on classic running shoe styles.
2. 90s-inspired Colorway Palettes - Popular color schemes such as the Twilight palette by atmos bring a nostalgic vibe to modern sneaker designs.
3. Reflective Detailing in Footwear - Detailed elements like reflective bright blue tones add a contemporary and eye-catching touch to running shoe aesthetics.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can explore new design collaborations to revamp traditional running shoe models and attract a younger consumer base.
2. Fashion Retail - Fashion retailers have the opportunity to tap into the popularity of 90s-inspired color palettes and incorporate them into their product offerings for a trendy appeal.
3. Materials Innovation - The materials innovation sector can capitalize on the demand for reflective detailing in footwear by developing advanced reflective technologies for enhanced visual impact.