German sportswear company Adidas is targeting young female athletes with the release of its Adigirl Collection. Not only is the collection riddled with attractive sportswear but this entire line is backed by singer/actress Zendaya.
The Adigirl Collection is designed by Katie Becker and Ashley Anson. This athletic line features double shorts, hoodies, sweatshirts, long tights and all other essential sportswear items. The collection is coated in a vibrant and fun color palette that features orange and bright blue hues. Targeted at the brand's younger clients, Adidas scored 'K.C Undercover' star Zendaya Coleman to front the collection. Being a teen herself, and a rising style icon who dabbles in sportswear, the singer/actress makes the perfect fit.
The Adigirl Collection is now available on the Adidas website.
Youthful Celebrity Sportswear
Zendaya Coleman is the Fresh Face of the Adidas Adigirl Collection
Trend Themes
1. Youth-focused Sportswear - Adidas' Adigirl Collection targets young female athletes with attractive and vibrant sportswear.
2. Celebrity Collaborations - The collaboration with Zendaya Coleman showcases the potential of partnering with influential figures to boost brand appeal.
3. Rising Teen Style Icons - The emergence of teen celebrities like Zendaya Coleman as style icons presents opportunities for brands to tap into their influence in the fashion industry.
Industry Implications
1. Sportswear - Incorporating vibrant colors and targeting younger clients, sportswear brands can create collections that cater specifically to the needs and preferences of young female athletes.
2. Celebrity Endorsements - Businesses in various industries can explore collaborations with popular celebrities to enhance brand awareness, attract customers, and increase sales.
3. Fashion Retail - The rise of teen style icons like Zendaya Coleman presents opportunities for fashion retailers to create special collections or collaborations that resonate with younger consumers.