Launching today, the adidas x Peloton SS21 collection is a performance wear range consisting of bold women’s, men’s and unisex lifestyle pieces that blend the styles of the iconic sportswear label and interactive fitness brand. The collection is available in an inclusive sizing range and is geared towards active consumers engaging in both high intensity and recovery-style workouts. With styles ranging from tanks, leggings, bike shorts, hoodies, tees and more, the 11-piece range is designed in collaboration with Peloton instructors Ally Love, Cody Rigsby and Robin Arzoìn who join forces with the adidas Creative Design team.
Available for purchase on March 25, the adidas x Peloton SS21 collection will be sold at select adidas retailers across Canada and online at adidas.ca/en/peloton and apparel.onepeloton.ca. In addition to the collection launch, a group of Peloton instructors will also launch an on-demand fitness class series "available on the Peloton Bike, Bike+ and the Peloton App starting March 18 – featuring Cody Rigsby (USA), Ally Love (USA), Ben Alldis (UK) and Mayla Wedekind (GER)" alongside a "live class with Ally Love celebrating the collection drop on March 25."
The classes will be available to Peloton members but can also be accessed by non-members who sign up for a free new app 30 day trial. In honor of the March 18 launch, adidas will also host exclusive Creators Club content at https://www.adidas.ca/en/creatorsclub, giving members a chance to win select pieces from the collection through a raffle with winners announced on March 25.
With more consumers prioritizing at-home fitness during the ongoing COVID-19 pandemic, Peloton goes beyond interactive workouts to offer a performance wear range that is both stylish and functional. "During a time where we are not able to be physically together, we have an incredible opportunity to help grow connected communities and continue to support people as they build their new fitness journeys at home. With guidance from Ally, Cody, and Robin, we have designed a collection that is inclusive for all, representing the best of adidas’ and Peloton’s resilient communities. We look forward to bringing these brands together," said Aimee Arana, General Manager, Global Training at adidas about the partnership.
Fitness Brand Performance Wear
The adidas x Peloton SS21 Collection Features Inclusive Sizing
Trend Themes
1. Inclusive Performance Wear - The adidas x Peloton SS21 collection features inclusive sizing and represents a disruptive innovation opportunity to create performance wear for all consumers with varying body types.
2. Interactive Fitness Apparel - Peloton's performance wear range and app offer a disruptive innovation opportunity for the fitness technology industry to integrate wearables and trackable technology into their clothing lines.
3. At-home Fitness Prioritization - The ongoing COVID-19 pandemic has catalyzed an opportunity for fitness companies to create and market at-home fitness apparel as a means of capitalizing on the current demand for at-home fitness alternatives.
Industry Implications
1. Athletic Apparel - The inclusive sizes within the adidas x Peloton SS21 collection represent a disruptive innovation opportunity for the athletic apparel industry to promote body positivity within their marketing campaigns and product offerings.
2. Fitness Technology - The interactive fitness classes included with Peloton's SS21 collection offer a disruptive innovation opportunity for the fitness technology industry to create more personalized and immersive home workout experiences.
3. E-commerce - The increasing demand for at-home fitness apparel and equipment provide an attractive opportunity for the e-commerce industry to expand their offerings and capitalize on this growing market trend.