Following the WNBA All-Star 2022 event, which took place this past weekend in Chicago, adidas announced the launch of its newest collaboration with WNBA superstar Candace Parker dubbed the 'adidas x Candace Parker Collection Part II.' The collection, which includes an all-new sneaker model called 'Exhibit B,' was presented at Parker's 'Ace All-Star Party.'
The Exhibit B sneakers arrive in three striking color schemes: a blue 'Chicago' colorway, a purple 'Loyalty' colorway, and a green 'Lailaa' colorway. The Lailaa was named after Parker's daughter and was debuted on the court by the player during the WNBA All-Star Game.
The adidas x Candace Parker Collection Part II is set to drop this August and will be available to purchase on the adidas website and at select physical retailers.
Retro Women's Basketball Shoes
The 'adidas x Candace Parker Collection Part II' Has Been Revealed
Trend Themes
1. Retro Basketball Shoe Collections - Opportunity to collaborate on collections with basketball stars to bring back vintage styles in modern iterations.
2. Celebrity-endorsed Sneaker Models - Opportunity for shoe brands to collaborate with popular celebrities to create custom-designed or limited-edition sneaker models.
3. Women's Empowerment Sneaker Lines - Opportunity to partner with female athletes to create sneaker lines that promote and empower women in sports and beyond.
Industry Implications
1. Fashion and Apparel - Collaborative opportunities for shoe brands and fashion designers to create retro-inspired basketball shoe collections.
2. Marketing and Advertising - Opportunity to leverage celebrity partnerships for branding and advertising campaigns for sneaker models.
3. Sports - Opportunity to create female-focused sneaker lines or customized models endorsed by female athletes to further promote women in sports.