To give fans a sense of what they can expect from the new adidas Ultraboost 19 style, the sneaker brand partnered with Snapchat to offer an augmented reality try-on experience.
With a special Snapchat lens, app users are able to preview the sneakers on their own feet before the shoes officially launch on December 15th. As part of this experience within Snapchat, users are also treated to a short unboxing experience before they are given the choice to learn more about the new sneaker style before virtually trying it on—all without actually having to lace up a real pair of sneakers.
To make sure that consumers are connected to this feature, adidas will be sharing the AR lens with AirDrop in major locations like New York, Los Angeles and Houston.
Social Media Sneaker Try-Ons
adidas' Ultraboost 19 Style Can Be Previewed in AR on Snapchat
Trend Themes
1. Augmented Reality Try-ons - Collaborating with social media platforms to offer augmented reality try-on experiences for products, providing customers with a virtual preview before purchasing.
2. Unboxing Experiences - Creating short unboxing experiences within augmented reality try-on features, enhancing the consumer journey and building anticipation for new product launches.
3. Location-based AR Sharing - Sharing augmented reality lenses through AirDrop in major cities, increasing accessibility and engagement with virtual try-on experiences.
Industry Implications
1. Footwear - Creating virtual try-on experiences for sneakers, enabling customers to digitally 'try on' different styles and sizes before making a purchase decision.
2. Social Media - Partnering with social media platforms to offer augmented reality try-on experiences, increasing user engagement and time spent on the platform.
3. Advertising - Using augmented reality try-on experiences as a new form of advertising, allowing brands to showcase their products in a unique and interactive way.