Adidas announced today that it has inked a four-year deal with Italian denim company Diesel to create “Adidas Originals Denim by Diesel.†The new line will be hitting Adidas Originals stores as early as February 1st, 2008.
Two designs for both men and women will be priced from $240 to $320 per pair.
"Now when a consumer walks into one of our stores, we can offer them a complete look, from a track top to jeans to a pair of sneakers," said Hermann Deininger, CMO of Adidas' Sport Style Division had this to say about the endeavor. Though the line will only be available in Adidas stores, both logos are stitched into the denim creations.
Sporty Fashion
Adidas Originals Denim by Diesel
Trend Themes
1. Sporty Fashion Collaboration - The collaboration between Adidas and Diesel showcases the trend of sportswear brands partnering with fashion brands to create unique and stylish designs.
2. Denim Footwear - The release of the 'Adidas Originals Denim by Diesel' line demonstrates the trend of incorporating denim materials into footwear for a fashionable and casual look.
3. Complete Fashion Look - The creation of a complete look consisting of clothing, denim, and sneakers reflects the trend of brands offering customers a cohesive and fashionable wardrobe.
Industry Implications
1. Sportswear Retail - The collaboration between Adidas and Diesel presents an opportunity for sportswear retailers to partner with fashion brands to expand their product offerings and attract new customers.
2. Footwear Manufacturing - The incorporation of denim materials into footwear by Adidas and Diesel opens up new avenues for footwear manufacturers to experiment with innovative and trendy designs.
3. Fashion Retail - The launch of the 'Adidas Originals Denim by Diesel' line creates opportunities for fashion retailers to collaborate with sportswear brands and offer customers stylish and unique apparel products.