Inspired by bodies in motion, the Adidas SLVR Spring/Summer 2013 catalog proves that athleticwear can be fashionable. The striking advertorial features the sleek labels edgy pieces that range from multifunctional basics to tropical-infused statement pieces.
Botanical shirt prints and vibrant color accents are juxtaposed against a neutral palette of creamy and black and white tones. From graphic tees and cabana-chic textiles to streamlined jackets and luxe leather looks, this stylish sportwear collection is a high end version of Adidas classics.
The Adidas SLVR Spring/Summer 2013 lookbook channels an aesthetic inspired by martial arts, the art of fighting as well as the human physique overall. Combining form with function, clean lines and vibrant prints make up the perfect marriage of style and cool comfort.
Tropically Accented Sportswear
The Adidas SLVR Spring/Summer 2013 Catalog is Fashionably Athletic
Trend Themes
1. Fashionable Athleticwear - There is an opportunity for brands to create stylish and high-end sportswear that combines fashion and functionality.
2. Botanical Prints - The use of botanical prints in sportswear can add a unique and tropical-infused aesthetic to athletic apparel.
3. Martial Arts Inspired Fashion - Designers can explore the intersection of martial arts and fashion to create edgy and visually striking sportswear collections.
Industry Implications
1. Athletic Apparel - The athletic apparel industry has an opportunity to innovate by creating fashionable sportswear that appeals to style-conscious consumers.
2. Textile and Printing - The textile and printing industries can capitalize on the demand for botanical prints in sportswear by developing innovative printing techniques and fabric designs.
3. Fashion and Design - The fashion and design industry can leverage martial arts-inspired fashion trends to create new and unique sportswear collections.