Adidas Poland decided to use social media to promote the brand's newest soccer cleat design known as the Adidas Predator. Polish sportswear consumers can now interact with the Adidas Predator shoe with an innovative picture matchup game available on the brand's Instagram account.
Instagram users looking to find out more about the Adidas Predator cleat are encouraged to visit the Addias Polska Instagram page to unlock a daily password. From there users are can click on images of the Adidas Predator shoe that link them to outside accounts that have hidden pieces of the daily password. The first user to match up all the pictures and put together the daily password wins a pair of Adidas Predator kicks and the next 10 winners receive free Adidas soccer balls. This is a great example of companies using social media platforms like Instagram to promote their products.
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