To celebrate the launch of the Adidas 'mi Originals' collection, Adidas has asked several well-known brands to create their own versions of a classic Adidas sneaker for an in-store display. Urban fashion powerhouses such as XLARGE, Silas and MILKFED are some of the labels who have participated.
For a bit of insight, the interactive customer event that is the adidas Mi Originals collection is a collaborative effort between Tokyo select store Styles and Adidas. The two are offering 12 different models for customers to choose from, and participants will be able to personalize their own kicks by choosing their own color and material. The event is set to take place at the Daikanyama store between September 30 and October 10.
Customized Chromatic Sneakers
The Adidas Mi Originals Collection Will Stun Passersby
Trend Themes
1. Personalized Footwear - Creating customized sneakers allows customers to express their individuality and style.
2. Collaborative Product Development - Working with well-known brands to create unique sneaker designs fosters creativity and brand partnerships.
3. Interactive Customer Events - Hosting interactive events where customers can personalize their sneakers enhances the overall brand experience.
Industry Implications
1. Footwear - The footwear industry has the opportunity to incorporate customization features to attract and engage customers.
2. Fashion - Fashion brands can explore collaborations with sneaker companies to create exclusive and unique product offerings.
3. Retail - Retailers can leverage interactive events to create memorable in-store experiences and drive customer engagement.