The adidas MakerLab is a platform that ventures into the intricacies of collaborative design. Inviting emerging creatives to envision new iteration of iconic footwear models, the latest release features the work of Helen Kirkum, Alex Nash, and Shun Hirose. The subject of collaboration was the Campus 80s model and the new prototype was completed in just 10 days at the brand's HQ in Herzogenaurach, Germany. The team was given access to all resources.
Moreover, the adidas MakerLab sought out to bring the offering "directly to market via StockX IPO," which "gives power back to consumers." There were a total of 333 limited edition pairs. Aside from the final product -- which dropped on October 15th and individuals could bid on it in a 72-hour auction, the entire creative process was captured in an intimate documentary that is available for viewing.
Collaboration-Centric Sneaker Silhouettes
The adidas MakerLab Boasts a New Take on the Campus 80s
Trend Themes
1. Collaborative Design - Opportunity for brands to leverage the creativity of emerging designers to develop new iterations of iconic products.
2. Direct-to-consumer Sales - Empowering consumers by allowing them to directly purchase limited edition products through platforms like StockX.
3. Intimate Documentaries - Capturing the creative process and sharing it through documentaries as a way to engage and connect with consumers.
Industry Implications
1. Footwear - Opportunity for footwear brands to collaborate with emerging designers and create unique and limited edition sneaker silhouettes.
2. E-commerce - Platforms like StockX providing an avenue for brands to sell limited edition products directly to consumers.
3. Entertainment - Increasing demand for intimate documentaries that showcase the creative process and give consumers an inside look at the brand's development.