adidas and Parley paired up by calling on the brands' global communities to unite in one movement against marine plastic pollution. 'Run for the Oceans' is a 5KM race where adidas donates $1 USD for every kilometer ran, committing to donating up to $1 million. The proceeds will be donated to the Parley Ocean Plastic Program to fight the threat of marine plastic pollution.
Runners can participate by downloading the Runtastic app and logging their kilometers through the platform. The event will be taking place around the globe from June 8th to July 8th.
One of the global runs was held in Toronto at Trillium Park, Ontario Place. The event raised awareness to inspire collective action and create positive change for the oceans. Following the run was a celebration with food from local Toronto food trucks, including The Food Dudes and Heirloom. The event also served drinks and featured a special live performance by Delaney Jane.
adidas and Parley are taking action to protect our oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption.
Charitable Running Collaborations
adidas and Parley Take Action to Protect our Oceans
Trend Themes
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Industry Implications
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